Unichem's domestic pharmaceutical market presence is powered through the three major marketing Divisions

	Unichem Pharma
	Unichem Specialities
	Unisearch
	Neu Foreva

Unichem Pharma is the flagship division of Unichem Laboratories. The division has a diverse portfolio of over 25 brands in the day therapy areas of Pain management, Anti infectives, Anti allergics, Digestives and Nutritionals.

The division has attained leadership in key segments of Cephalosporins and Anti-allergics with brands that have been launched in the past 3 to 4 years. Key among these are Sefdin a brand of Cerfdinir and Lezyncet the leading brand by volumes in the Levocetirizine market.In fact many brands of Unichem Pharma feature amonth the top three brands of the respective segment and three of the brands rank among the top 300 in the Indian pharmaceutical industry.

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Unichem Specialities is the newest addition to Unichem's many divisions in an endeavour to service more and more customers with quality products and services.

Launched in January 2006 , Unichem Specialities has a total field force of 250 people all over India. Their core customers are Orthopaedicians , Surgeons , Gastroenterologists , Physicians , Paediatricians and Intensivists and will reach close to 22,500 doctors all over India

The philosophy of the division is that each one of us are a Step Ahead in whatever we do. Each and every member of Team Unichem Specialities aims to be a step ahead in product knowledge , building relationships with customers , competition and in surpassing targets quarter after quarter.

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A division of Unichem with the motto of advancing life contributes to major share of total business turnover. The division with its 8 brands has a primary focus in areas of Cardiology with a presence in Tranquilisers and Nutritionals.

Unisearch is today known in the industry for its flagship brands like LOSAR, TRIKA, and TG TOR & CLODREL. The brands have created their own records in respective segments to an extent that LOSAR has now become the No 1 Antihypertensive Brand in the entire country.

Every brand of Unisearch is known with its Brand building activities and strong associations like Monarch Butterfly and TRIKA, Diet Exercise & TG TOR and so on.

A specialty division of Unichem with primary focus in areas of Diabetology and Cardiology.

Launched in July 2004 Unisearch CD with an objective to create and establish itself in a big way in Diabetology segment. All the 11 brands in the division promoted by field strength of 160 representatives are in the growing segments in Cardiology as well as Diabetology.

Unisearch CD is already on its way to establish itself in Diabetology with its brand Metride and in Cardiology with emerging brands like Telsar, Teram.

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CNS segment is one of the fastest growing & promising markets. Neu Foreva the division that has been launched with a vision to service the growing needs and demands of this segment is a specialty wing of UNICHEM, which is catering to the field of Neurology and Psychiatry

Within a very short span Neu Foreva has aggressively expanded and strengthened it's roots deeper into the Neuropsychiatry market, presently with 16 brands covering a wide array of Antidepressant, Antipsychotic, Antiepileptic, Tranquilizer, Cerebral Activator, Antiplatelet and Neuropathic pain drugs segments the division has marked it's strong identity with SERTA, C-PRAM S, TRIKA SR as among the top brands in their respective markets.

The division's slogan of "Embark Customer Movement" is a testimony of the unremitting and unrelenting focus of all Neu Forevans towards enhancing customer relationship that is endowed with the spirit of burning passion towards customers in all act and deeds. Proudly so, Neu Foreva has attained the No 5 rank in the Psychiatry prescriptions (C-MARC July - Oct '06) galloping it's way towards further strengthened customer-business franchise.

The team of 145 Sales personnel and skilled managerial force is engrossed to reach the division's goals.

Today, Neu foreva promises a larger share to the total UNICHEM turnover with it's well formulated plans and brand launches.

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